No two businesses are the same! Market differentiation is the single most important factor in success and indeed survival of any business, big or small. In a crowded free-enterprise market, a competitive advantage results from those business processes that help uniquely differentiate a business from other players.
Businesses spend substantial amounts of money on IT infrastructure and computer applications. Some business processes such as word-processing can be handled by packaged software and still remain unique. Others can make use of highly customisable off-the-shelf packages such as accounting software. The exceptions are those unique processes that give any business its competitive advantage and are best served by custom-software development.
Filed under General by on Jan 27th, 2010. Comment. 
